Higher Profits, Happier Agents
IRIS by PrimeStreet is your AI in real estate, helping you manage leads more effectively. Adding IRIS to your team creates efficiency gains for your real estate business, driving growth and better transaction outcomes.
Brands That Count on Us
Engage Leads with Personalized Outreach Powered by AI and Live Support
Your brokerage can engage new and old leads using a blend of live outreach and intelligent AI in real estate, ensuring personalized follow-up and warm transfers, all while our call center representatives use your own branding.
Optimized Messaging for Higher Conversions
Sentiment scores and response rates help us refine strategies through testing and updates as the market changes. We stay on top of trends and best practices so you can focus on closing deals.
Rapid Lead Response
For new leads, immediate text messages are typically sent within 10 seconds, followed by a call by live representatives, ensuring rapid engagement and qualification.
Lead Qualification, Nurturing, and Handoff
IRIS qualifies leads through our call center representatives, and for those not ready to talk to an agent, we nurture them until they are ready for a warm handoff.
Personalized Follow-Ups
Our AI system personalizes follow-up messages based on previous SMS interactions and phone calls using call transcriptions, improving engagement with tailored communication over time.
Blended AI and Live Support
We use a mix of AI-driven outreach and live customer service, differentiating IRIS from competitors who rely solely on automated or static responses.
Efficient Old Lead Outreach
For aged leads, IRIS initiates outreach via SMS, constantly optimized based on sentiment analysis and response rates.
Optimize Agent Performance and Lead Accountability with Real Time Reporting
Our KPIs update instantly so you are always in the loop, monitoring your brokerage's performance, message activity, and how PrimeStreet drives results.
Leads in Complete View
Stay ahead of market trends by analyzing client statuses in our system both pre and post transfer so you have a complete view of how your leads are progressing with our outreach and how your agents are handling them within their own sales funnel. With the #1 rated app in the industry, you can trust that our platform is designed to deliver exceptional results.
4.9 out of 5 Stars!
With the #1 rated app in the industry, you can trust that our platform is designed to deliver exceptional results. Consumers consistently rate us 4.9 out of 5 stars on Google Reviews. This powerful combination of insights and a top-rated app equips you with everything you need to stay competitive and informed.
Visibility Into Your Pipeline and Brokerage
Monitor the progress of your entire lead list or individual agents - all from one dashboard, so you can easily see insights on your leads and your team’s performance.
Brokerage Score
Met with
Updates
Invites
Overall
Contact Status
Top referrals
Overdue
Closed / won
Funnel Progress
Broken down by..
Buyer / Seller
Lead Stage
Spoken With
Under Contract
Agent Leaderboard
Top Performers
Agents with overdue leads
Get Back Some of Your Time and Scale With Confidence
We save you time and help your brokerage scale by automating your lead management and nurturing, intelligently matching leads to agents and constantly improving your lead engagement with our AI:
Efficiency & Convenience
Free up time and resources while IRIS handles the heavy lifting. IRIS streamlines your leads by sorting, assigning, and creating follow-up so you don’t have to.
Increased ROI
Our platform’s enhanced efficiencies lead to higher returns, with transparent reporting to measure your success. Gain valuable insights into what sets your top agents apart by analyzing follow-up frequency and how quickly they move leads through the sales funnel. Additionally you can track lead quality across different sources, not just by conversions but also by understanding who we’re able to contact and who is ready to act now versus later.
Scale Your Brokerage
Your brokerage just grew. With PrimeStreet, you get a full technology department, agent support team, and call center support—so all you need to focus on is closing PrimeStreet qualified leads. We support your growth and adapt to your evolving needs without the need for you to invest in additional tech infrastructure.
Sales & Operations Management for the Agent
IRIS delivers your competitive edge by integrating AI in real estate. Experience the future of lead generation and agent success with PrimeStreet AI.