How AI is Changing Real Estate Marketing

Crystal 

Walker

Content Writer

Real estate agents must embrace new technology to stay relevant and ahead of their peers. If you’re only using traditional marketing methods, you’re missing opportunities to better serve your clients and close more sales.  AI (Artificial Intelligence), powered by machine learning and automation, has proven to be a powerful platform and tool that is shaping the development of real estate marketing. AI is helping agents reach a wider audience, deliver personalized service, and close sales faster than ever, helping to even out the work/life balance and improve investment outcomes.

Spot Market Trends Early

Predictive data analytics with real estate AI, via a learning algorithm, can take a look at market trends, buyer preferences, property valuations, and even economic shifts much more thoroughly than humans. Want to use intelligent prediction to pinpoint where the next hot neighborhoods will be? AI can use an algorithm to make a prediction on where to find your next investment opportunity, or you can have it look at your other real estate data tools to suggest insights/trends/predictions and development patterns worth looking into.

Spruce Up Photos and Offer Virtual Tours

Visuals are what usually attracts clients at first glance. Presenting properties in the best light is necessary when trying to create the best first impression and drive sales. AI tools make elevating your listings a breeze to help you catch the eye of potential sellers or buyers using the right platform for editing and presentation.

Enhance Property Photos

Using image recognition and machine learning enhancement tools, AI transforms a less than stellar shot into a professional grade image, making properties look even more appealing to your prospective buyers. All of the editing, cropping, and color correcting can be taken care of automatically; a great feature for those of us who are not as skilled behind the lens. A platform like Matterport and Space Designer 3D can save you time by analyzing photos and floorplan data to generate property descriptions and even produce reality inspired images of properties not yet built.

Offer Immersive Reality Video Tours

Over the last decade, real estate AI and technology developments have brought clients more immersive experiences beyond photos, like virtual tours. Distance and time constraints are no longer hurdles when AI is able to walk buyers through homes, all without leaving their couch. Agents can now offer realistic property walk throughs, and even a virtual, AI generated guide to answer questions. The ability to save your clients time, while providing an AI driven,  reality based experience helps you stand out from the crowd.

Automate Your Workload

The administrative load that marketing places on agents is time consuming and draining. Scheduling showings, creating property listings, estimating valuations, and pricing homes are all tasks that pile up and leave you stuck behind a screen. While these are necessary duties, they take away from valuable face to face time with clients.  AI can automate these repetitive jobs and provide analytics and insights for better workflow management, freeing up your time to focus on what truly matters, like building client relationships and helping clients maximize their investment.

Personalize the Experience for your Clients

Building a rapport with your clients is one of the most important steps in closing a deal. Your buyers/sellers want to know that you are listening and on the same page when making huge financial decisions. A lot of work goes into creating these strong connections, and AI can enhance your efforts, leaving customers feeling seen and understood.

Build Trust Through a Human and AI Collaboration

Agents typically find that a blend of human and AI technology allows them to work more efficiently, without sacrificing their client relationships. AI steps in to help you keep the personal touch intact by giving analytics and insights on client communications, using machine language learning models, and supporting more meaningful engagement.

Use Smart Tools to Strengthen Connections

Products like IRIS by PrimeStreet excel at maintaining this delicate balance by offering personalized lead management via human and AI interactions. AI analyzes client communications through an algorithm to form non robotic, humanlike responses, building trust and increasing engagement. Behind the scenes, automation ensures that leads are responded to quickly and consistently. When your schedule is full of showings, open houses, and other everyday tasks, AI expands your reach and ability to serve your clients with the attention they deserve.

Incorporate AI into Your Business Strategy Now

Running a successful real estate business may leave you wishing you had an army of clones to help get everything done. You need to do your market research, field questions, conduct showings, manage leads, generate accurate valuations; the list goes on and on. Automation through AI tools can seemingly help you attend to all of these tasks at once. When you combine human support with the power of real estate AI, your growth opportunity increases exponentially and your business management becomes more efficient.