How AI is Changing Real Estate Marketing

Crystal 

Walker

Content Writer

Real estate agents must embrace new technologies to stay relevant and ahead of their peers. If you’re only using traditional marketing methods, you’re missing opportunities to better serve your clients and close more deals.  AI (Artificial Intelligence) has proven to be a powerful tool that is shaping the way real estate marketing works. AI is helping agents reach a wider audience, deliver personalized service, and close deals faster than ever, helping to even out the work/life balance.

Spot Market Trends Early

Predictive analytics with AI can take a look at market trends, buyer preferences, and even economic shifts much more thoroughly than humans. Want to pinpoint where the next hot neighborhoods will be? AI can predict where to find your next opportunity, or you can have it look at your other real estate data tools to suggest insights/trends worth looking into.

Spruce Up Photos and Offer Virtual Tours

Using image recognition and enhancement tools, AI transforms a less than stellar shot into a professional grade image, making properties look even more appealing to your prospective buyers. All of the editing, cropping, and color correcting can be taken care of automatically; a great feature for those of us who are not as skilled behind the lens. Platforms like Matterport and Space Designer 3D can save you time by analyzing photos and floorplans to generate property descriptions and even produce images of properties not yet built.

Over the last decade, AI and tech developments have brought clients more immersive experiences beyond photos, like virtual tours. Distance and time constraints are no longer hurdles when AI is able to walk buyers through homes, all without leaving their couch. Agents can now offer realistic property walk throughs, and even AI generated guides to answer questions. The ability to save your clients time, while providing a fun, AI driven experience helps you stand out from the crowd.

Automate Your Workload

The administrative load that marketing places on agents is time consuming and draining. Scheduling showings, creating property listings, and pricing homes are all tasks that pile up and leave you stuck behind a screen. While these are necessary duties, they take away from valuable face to face time with clients.  AI can automate these repetitive jobs and free up your time to focus on what truly matters, like building client relationships and closing deals.

Personalize the Experience for your Clients

Building a rapport with your clients is one of the most important steps in closing a deal. Your buyers/sellers want to know that you are listening and on the same page when making huge financial decisions. A lot of work goes into creating these strong connections, and AI can enhance your efforts, leaving customers feeling seen and understood.

Agents typically find that a blend of human and AI support allows them to work more efficiently, without sacrificing their client relationships. Products like IRIS by PrimeStreet excel at maintaining this delicate balance by offering personalized lead management via human and AI interactions. AI analyzes client communications to form non robotic, humanlike responses, building trust and increasing engagement. When your schedule is full of showings, open houses, and other everyday tasks, AI expands your reach and ability to serve your clients with the attention they deserve.

Incorporate AI into Your Business Strategy Now

Running a successful real estate business may leave you wishing you had an army of clones to help get everything done. You need to do your market research, field questions, conduct showings, manage leads; the list goes on and on. Automating your workflow with the wide range of AI tools available can seemingly help you attend to all of these tasks at once. When you combine human support with the power of AI, your growth opportunity increases exponentially.