Let’s take a look at which is best for you by exploring what each product does differently and looking at use cases. As you explore their differences, consider that combining both may offer the most comprehensive solution.
PrimeStreet IRIS
You supply the leads - aged and new - and our call center provides the following:
- Blended Customer Service and AI nurturing of leads with personalized messaging
- Fast response to new leads
- Live transfer attempt of transaction-ready buyers and sellers
- Reporting on agent activity and lead source performance
Agents receive or reject screened leads via the PrimeStreet app - the highest rated app in the industry. The app prompts agents to update customer activity. Reporting shows progress to closing by agent and lead source.
PrimeStreet Referrals
With this product, we handle the lead sourcing and nurturing process and provide you with ready buyer and seller referrals. This product comes with:
- Our top rated app
- Agent training and support
- Referrals at no upfront referral cost, pay only when deals close through commission splits
PrimeStreet Referrals is only available in select markets. To inquire if we are in yours, request a demo.
Who Benefits from IRIS?
Teams
Helps manage and re-engage aged leads, ensures fast response times, and provides cost-effective concierge support.
Brokers
Supports recruiting and retention by efficiently managing orphaned leads and improving lead tracking.
Agents
Maximizes ROI on lead generation by ensuring every lead is contacted and nurtured.
CRMs, Lenders, and Portals
Enhances accountability, ensures faster agent responses, and provides transparent reporting on lead conversions.
A Quick Comparison of IRIS and Referrals
| Feature | PrimeStreet IRIS | PrimeStreet Referrals |
|---|---|---|
| Lead Source | You provide the leads | PrimeStreet provides ready-to-transact leads |
| Lead Nurturing | AI-driven outreach and live follow-ups | Fully nurtured before referral |
| Cost Structure | Fixed, predictable cost | Pay only upon successful transaction |
| Agent Involvement | Agents receive, manage, and track leads | Agents receive referrals via the app |
| Ideal For | Teams, Brokers, Agents, CRMs, Lenders, Portals | Teams, Brokers, Agents |
| Reporting & Insights | Tracks agent performance and lead effectiveness | Focuses on agent accountability |
Let’s have a look at how different businesses use PrimeStreet…
Teams and PrimeStreet
Real estate teams are often juggling multiple clients and leads, making it difficult to follow up with every potential buyer or seller. PrimeStreet helps teams streamline lead management, ensuring no opportunity is lost. Whether through IRIS’s AI-powered nurturing or the Referrals program providing ready-to-close clients, PrimeStreet empowers teams to maximize efficiency and revenue.
Teams and IRIS
Teams love new leads, but are often so busy that response times are an issue. If you spend the money on marketing, make sure every lead is called promptly and your busy team members are only spending their valuable time on ready buyers and sellers.
Teams have aged databases of leads that haven’t been effectively worked by agents. We do outreach to these and re-engage buyers and sellers for your team members. There is undiscovered revenue and volume in that database, find it efficiently.
Teams are price conscious. With IRIS you have live professional concierge 7-days a week, 14-hours a day, 363-days-a-year for a fraction of the cost of internal support. You also have quick insight into whether that marketing dollar is panning out or could be better spent elsewhere. IRIS’s fixed, predictable cost structure is perfect for high performing teams.
Teams and Referrals
Where applicable, PrimeStreet referrals can be a great source of new leads for growing teams. The same great app, training and support is available to you. The reporting focuses on agent accountability rather than lead source performance and the pricing is a revenue share.
Brokers and PrimeStreet
Brokers need a reliable way to generate and manage leads while supporting their agents' success. PrimeStreet provides solutions that help brokers optimize lead outreach, track agent performance, and ensure their marketing investments lead to real business growth. Whether using IRIS to enhance existing lead pipelines or leveraging Referrals for ready-to-close clients, brokers can increase efficiency and profitability.
Brokers and IRIS
Many brokers rely on their agents’ marketing to create leads, but more and more are looking to generate new business to support recruiting and retention of agents. Many also have a large database of “orphaned” database leads with untapped opportunities for closings this year.
If your brokerage needs to do outreach to aged leads and is looking to generate new leads, you need to do that as efficiently as possible. With IRIS, you know leads you generate will be called, you can see the performance of each source, you can put good leads into the hands of the best agents for great success. You can also do this cost effectively—control your costs, free up your agent’s time to be efficient, avoid losing business from leads you have already acquired.
Brokers and Referrals
Where applicable, Brokers can help their agents access PrimeStreet’s pool of new leads. Agents receive transaction-ready referrals through the PrimeStreet app and receive our ongoing training and support. You get reporting on agent activity. You only pay when transactions close. To see if our referral product is available in your area, contact us today.
How Real Estate Agents Use PrimeStreet
For real estate agents, time is money. PrimeStreet helps agents focus on serious buyers and sellers by taking over lead nurturing and outreach. IRIS ensures every lead gets a fast response, while our Referrals Product provides transaction-ready clients without upfront costs. With PrimeStreet agents can optimize their workflow, close more deals, and maximize their earnings.
Agents and IRIS
Good agents are always busy and always spending money on marketing to stay busy. They need help managing their new and database contacts and maximizing the ROI on their lead generation spending.
IRIS ensures every lead you generate is contacted, and your valuable time is spent with those most ready to transact. We nurture leads who aren’t ready yet and introduce them to you when they are. The IRIS app lets you receive live transfers of ready leads, manage those you’re working with and will even remind you to follow up with newly acquired clients.
IRIS reports back to you on lead progress, allowing you to see the results of lead spending and identify any missed opportunities. For leads you already purchased but have been unable to progress with, IRIS will use AI to reach out by text and re-engage them. All of this for less than the cost of an ISA.
Real Estate CRMs, Mortgage Lenders, Portals, IDX website providers and PrimeStreet
Efficient Lead Management
For companies that generate real estate leads - such as CRMs, mortgage lenders, and real estate portals - ensuring those leads are properly handled is critical to business success. PrimeStreet provides an efficient way to manage, distribute, and track lead performance by connecting high-intent buyers and sellers with the right agents at the right time. With robust reporting, AI-driven lead engagement, and live transfers, PrimeStreet helps industry partners enhance their service offerings and maximize revenue.
Enterprise Level Solutions
PrimeStreet can work with you on an enterprise level to help you solve a range of pain points and increase revenue. If you generate leads who want to talk to a real estate agent and they seem to fall into a black hole of unaccountability, we can help.
Optimized Lead Routing
Let’s say you are a lender or a portal and you work with many agents, but you want to better organize this to increase closings and find more revenue. The IRIS program gives your customers fast service, routes them live to an available agent who has a relationship with you, and reminds them to stay engaged. Our algorithm matches the right agent at the right time, ensuring your best leads are going to the most active agents. You see reports showing which agents perform the best at your leads. Costs are fixed (and scaled to number of leads) allowing you to budget and know your ROI.
Prove Your Value
If you handle marketing and/or websites for brokers, teams and agents who could benefit from these services we want to hear from you and help you earn money by referring them to us. While you collect some money, the real value lies in the fact that IRIS proves to your clients that your products work. How often have you had to fight to save business from people who didn’t think they were getting leads, but you can see that they are? Often this is because agents failed to call or follow up. Make sure your clients are contacting every lead and have reporting showing them the value of your services.